Approach
Store performance improvement is a process of assessment, understanding and change. We combine practical business knowledge with deep understanding of statistics: “What do we need to know?” and “How can we measure what really matters?”. By conducting market research and applying marketing intelligence techniques we manage to understand the underlying customer needs and make them loyal to your store.
This integral approach is customer focused, innovative and result driven, with a strong eye for detail.
“With many openings in Poland right now, the Sales Estimation Tool developed by Insights for action is fundamental to understand and support proper site selection.”
O. Nediałkow / Business Development Manager McDonald’s Poland
“If you can't explain it simply, you don't understand it well enough.”
Albert Einstein
