Solutions

Solutions

Insights for action transforms retail marketing data into practical insights and delivers tailor-made solutions. No overload of information but clear and concise visualisations, an invitation to draw your own conclusions in a few seconds.

We do business in more than 10 countries and are official business partner of McDonald's Europe.

Solutions:  

  1. Site selection
  2. Store research
  3. Customer profiles
  4. Competitor analysis
  5. SWOT analysis
  6. Sales potential analysis
  7. Sales forecasting models
  8. Interactive dashboards
  9. Training & workshops
 
Our company is dedicated full time to site selection and store performance improvement. Our experience, knowledge and flexibility provides in-depth knowledge of sales drivers, modeling, infographics and dashboards.
 
Sales drivers
Intensive research and sharp analysis to indentify the high performance sales indicators. We conduct store exit interviews & online store surveys, acquire data from third parties or use expert opinions to achieve our goals.

Modeling
Development of business models that present the sales drivers coherently, based on:

  1. Clear starting points and practical insights on the business dynamics of your market
  2. A combination of significant variables that together have maximum sales forecasting power

Infographics
Graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Infographics are highly efficient and effective to convey large amounts of information in a visual manner.

Dashboards
Development of user-friendly and easy-to-navigate dashboards. A to-the-point and accurate story of the local situation.

“With many openings in Poland right now, the Sales Estimation Tool developed by Insights for action is fundamental to understand and support proper site selection.”

O. Nediałkow / Business Development Manager McDonald’s Poland

"I can recommend Insights for action for site potential analysis. They are a highly involved business partner that realized excellent results to support the Swiss site selection.”

M.Truttmann / Marketing Manager Consumer & Business Insight Switzerland

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